The ROI Of Inbound Marketing

Inbound Marketing has become the most successful strategy of online marketing due to its higher return on investment. The evolution of marketing changes the system by linking your content with your customers interests, tracking the reaction of each effort, tailoring the future actions to past reactions, allowing you to convert your followers into leads, leads into customers, and customers into promoters.

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nicolas uribe
5 Key Activities Marketing Automation Performs

One of the things we love to do is marketing, we’re really passionate about it, the problem is: we're a software company. So, how do you survive as a marketer in a developers’ ecosystem? Simple, you combine the best of both worlds. We already know that it's a mix of marketing and technology that's driving today’s online market. One of the best products of this perfect mix is marketing automation. 

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Juan P DuranComment
The Evolution Of Marketing

There is a sense in which the evolution of marketing is really about the de-evolution of markets, about monkeys becoming humans, then becoming monkeys again, you might say. Because where once producers and consumers shared a vital connection and saw each other as essential parts of the same community, all of that was lost for many years. That connection has now been re-established, thanks to the Internet, and this is roughly how that happened.

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Juan P Duran
Do I Need A Website Or An App?

More than 80% of internet users own a smartphone, and most of those users search google on their mobile devices more than on any other platform. So, in terms of mobile presence, the big question is: does your business need a mobile application or a mobile website?

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nicolas uribeComment
Social Media For Business: The Do's And Don'ts

On the very top of your “do” list is this: Hire a professional (or team of professionals) to help you create your Social Media marketing plan. Let’s say you are in the business of manufacturing boxes. There is absolutely nothing that you do not know about making all sizes of boxes -- from start to finish.

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nicolas uribe